Do you get your 14-a-day?

Did you know that people who get enough carotenoids in their diet every day are easy to spot. Their lives are characterised by:

• Reduced likelihood of cancer because of an increased protection from cell damage.


• Improved recovery time after illness.


• Far lower incidence of cataracts.


• Enhanced immunity which results in fewer illnesses and infections.


• Reduced LDL cholesterol means a lower incidence of heart disease.


• Improved recovery from heart-related complications if they occur.


• Average increase in lifespan.

Fantastic! Where can I get carotenoids?

Carotenoids are found in the yellow, red and orange foods in our diet, and in dark green leafy vegetables like Spinach. However, in order to get the quantity of good quality carotenoids from our diet alone, scientists tell us we’d have to be eating as many as 14 servings a day of these foods.

What can be done about that?
Supplementing our diets with good quality, high-potency wholefood sources of carotenoids is the only solution to achieve optimal health. GNLD’s Carotenoid Complex is a world-leader. In an independent study conducted by the United States Department of Agriculture (USDA), supplementing an adult diet with GNLD’s patented Carotenoid Complex for just 20 days improved immunity by an average of 37%!
(Study conducted by US Dept. of Agriculture, reported in American Journal of Clinical Nutrition Vol. 65 No.3 – Read it here.)

Furthermore, GNLD’s Carotenoid Complex has been shown to curb oxidation damage to cells by 44%.
(Study presented at experimental meeting of Biologists, Washington DC, 1996)

The USDA report also demonstrated a 20% boost in natural killer cells, your first line of defence against cancer, and a marked decrease in LDL cholesterol, leading to improved heart health.

What is oxidation damage and why should I be concerned?

In an article posted recently on WebMD, researcher Jeffrey Blumberg, PhD, professor of nutrition at Tufts University in Boston explained the process of oxidation. ”Oxidation is a very natural process that happens during normal cellular functions,” he said. However, this process has it’s flaws. While the body usuallymetabolises oxygen very efficiently, up to 2% of cells get damaged during the process and turn into free radicals. The term “free radical” describes a molecule that is missing a critical component. This sends it on a destructive rampage to pair with another molecule and find that component. Then any molecule that can potentially meet the need is targeted.

The problem with free radical damage is that cells aren’t simply killed in order to replace the missing molecule. If this were the case, the human body is highly adept at replacing damaged cells and could easily make a new one. The targeted cell is often injured, damaging the DNA, and creating a breeding ground for disease. When the cell is damaged in this way it becomes mutated, and grows – often quickly. As a result, the body’s immunity is compromised and the individual becomes much more susceptible to infection, illness, immune disorders and cancer.